Senior leadership team



Ernie joined Medline in 2017. As President of Medline Canada, he has built a strong management team and business culture to accelerate Medline Canada's growth rate, both organically and through successful acquisitions. Ernie led the integration of Medical Mart and the acquisitions of Dufort et Lavigne in 2018 and Médi-Sélect in 2020.

Ernie is passionate about building a great company that has a purpose around improving the lives of Canadians. To that end, and to service Medline Canada customers well, Ernie and his team are creating an empowered, accountable and outcome-based culture, underpinned by the company's CARES values – Customer Focused, Accountable, Respectful, Efficient and Strength of our People.

Before joining Medline, Ernie spent seventeen years at Xerox Canada, most recently as Senior Vice President of Services. Ernie holds an Honours Bachelor's Degree in Political Science from McMaster University in Hamilton, Ontario, and has served on several boards.


VP, Finance

Antoinette joined Medline Canada in 2018 as Vice President of Finance. She is a strategic leader focused on growth strategy and sound financial governance. She has developed a financial infrastructure that allows the organization to scale, including assessing, acquiring and integrating companies. She leads the day-to-day financial operations, including reporting, financial planning, cash and asset management and governance. In 2020, Antoinette's role expanded to include Human Resources.

Antoinette brings over 20 years of experience in strategic finance and business operations, including several leadership positions at Xerox Canada, where she acquired expertise in deal pricing and contracting, forecasting and monthly close processes. Antoinette is a Chartered Professional Accountant (CPA) and is Lean Six Sigma certified.


SVP Sales - LTC & PC

In 2016, Dave Forte joined Medline Canada as part of the acquisition of Medical Mart, where he led the long-term and primary care businesses. Dave continues to lead the sales and development of these channels and has continued to grow Medline’s market share across these areas of the market in Canada. Dave has been in the healthcare industry for more than 25 years, holding senior positions in strategic business planning, sales and marketing, including his role as Vice President of Sales and Marketing at Futuremed Healthcare.


VP, Marketing & Consumer Channels

Diana joined Medline Canada in 2018 to develop the emerging retail and home healthcare sales channels, focused on consumer healthcare products. In 2020, Diana's responsibilities expanded to lead the marketing and communication strategy and to develop markets across digital platforms to drive market share and revenue growth.

Diana has 20 years of strategic planning, sales and marketing experience in North America. Before joining Medline Canada, Diana was the Director of Xerox Canada's Communication and Marketing Services business, driving business growth from $5M to $80M in five years. Diana attended Northern Illinois University, majoring in Political Science and History. She holds certificates in Digital Marketing from the Canadian Marketing Association and in Corporate Communication and Negotiations Mastery from Cornell University.


Chief Operating Officer

Kaveh joined Medline in 2018 as Senior Vice President, Commercial Excellence, and became Chief Operating Officer in 2021. Kaveh is responsible for all back-office operations to support customer experience: Inventory Management, IT, Customer Service, Project Management Office, Quality Assurance & Regulatory Affairs and Warehouse Operations and Logistics. As Medline Canada integrates new acquisitions, Kaveh and his team lead systems integration and supply chain and warehouse optimization.

Before joining Medline, Kaveh served in several senior operational and sales management roles at Xerox Canada, including leading the Shared Services and Business innovation teams. He holds an Engineering degree from McMaster University.


VP Sales - Acute Care & Skin Health Sales

Roger joined Medline Canada in 2018 as Vice President of Acute Sales. In 2020, Roger took on additional responsibilities to lead the sales and development of the Skin Health business. Since joining, he has leveraged Medline's integrated resources and global strength to meet the dynamic needs of the Canadian healthcare sector.

Roger has over twenty-five years of strategic planning and execution, sales and product marketing in the Canadian healthcare industry. Before joining Medline Canada, Roger was Vice President of Sales for Canadian Hospital Specialties, where he was responsible for the sales organization during the most aggressive growth period in the company's history. Roger holds a Bachelor of Science Degree from the University of Guelph and is Medline Canada's executive sponsor to Medtech Canada.